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Google offers a variety of free and paid artificial intelligence tools that can be useful for a range of purposes. On the free side, Google provides services like Google Translate to translate text between languages using AI and Google Lens to analyze images and provide information about what's in them. There is also Google Assistant which can understand natural language requests and questions to provide helpful information and complete basic tasks. 

For more advanced AI capabilities, Google offers paid services through its Google Cloud platform. These include AutoML Vision for custom image recognition, AutoML Natural Language for custom text analysis, and AutoML Video for analyzing custom video content. Businesses can leverage these paid tools to build customized AI models tailored to their specific needs and data. This can enable more intelligent applications in areas like predictive analytics, process automation, and personalized recommendations. 

While the free services give a taste of AI, the paid products unlock more powerful capabilities for those with the budget and need for robust, tailored AI models. With both the accessible free tools and the more advanced paid products, Google provides a range of AI capabilities to suit various needs.